About Us

Welcome to Wild Minnow Apparel

I'm Rob, the founder of Wild Minnow Apparel, and I’ve been passionate about fishing since I was 8 years old. For me, there's nothing like getting lost in the backcountry, surrounded by stunning landscapes, with the hope of reeling in a massive trout. About eight years ago, I discovered fly fishing, and it quickly became a way of life.

In 2023, with the support of my incredible wife, Brianna, and our two daughters, Ailli and Jovi, we decided to jump into the fishing apparel market. We wanted to bring some more fun, comfort, and accessibility to fishing apparel for those who live to be outdoors, just like we do.

Wild Minnow Apparel is designed for people who crave adventure, love the water, and appreciate quality without breaking the bank. We’re dedicated to creating gear that’s not only functional and durable but also affordable and fun to wear. Thank you for joining us on this journey—here’s to great catches, epic backcountry experiences, and making memories on the water

Cheers,

The Wild Minnow Crew 

(Ailli, Jovi , Brianna , Rob )